Google Objectifies Minorities By Telling Consumers to ‘Buy All Black’

Google joined forces with a rapper to produce a video telling Americans to buy everything from “black-owned” businesses, effectively objectifying minorities.

LBRY CEO Jeremy Kauffman tweeted December 15, “Google has launched a new campaign called ‘Buy Black’ that encourages people to shop based on the race of the store owner.” He added, “Stores in search and map results will be given icons indicating the race of the owner to make this easier.” [Emphasis added.]

Kauffman was referring to Google partnering with rapper Ludacris in November to produce a single and video “Buying All Black.” It was meant to encourage people to buy specifically from businesses whose owners happen to have dark skin. The video showed Ludacris and Flo Milli finding black-owned businesses through Google searches, a part of the “Black-owned Friday” campaign prior to major shopping day Black Friday.

What happened to Martin Luther King Jr.’s dream of being judged not “by the color of their skin but by the content of their character”? Apparently Google is pushing consumers to judge which businesses they should go to based by the color of the owner’s skin, rather than by the quality of the products and/or services they’re selling. Imagine the (perfectly justified) outrage if someone said to “buy all white.”

The video, posted by Google on its YouTube platform, begins with the message, “Look for the badge to find black-owned products,” showing an orange heart icon. “Time to buy black!” Ludacris shouts. “But not just today. Nah, every day. Choose black 24/7, 365.” The rapper seemed to have no problem advising people to shop purely based on a person’s skin color.